This training introduces growing positive traffic safety culture to significantly improve road safety in America. Participants will leave the training with a better understanding of the elements that shape traffic safety culture, how those factors interact to affect behaviors related to traffic safety, strategies that can be implemented to improve traffic safety culture among various groups, and ideas about how they can leverage their role (and the role of others) in growing a positive traffic safety culture.

Goal: Provide a high-level overview of traffic safety culture and strategies to foster improved traffic safety culture.

The Road Safety Champion Program (RSCP) is a certificate program designed to improve the safety training of those responsible for operating, maintaining, designing, and enforcing local roads. The long-term goal is to build a knowledgeable workforce that is motivated to implement safety improvements that reduce injuries and fatalities on rural and local roadways